AG is heading to Salt Lake City for EFA 2019. The conference is being held at the Salt Palace Convention Center April 7-10, 2019. We are excited to once again be part of the EFA educational session line-up.
This year, Russ McLaughlin will be teaming up with Ken Arneson, President & CEO of Evergreen in Oshkosh, Wis. They will be discussing how a carefully considered strategy and master plan can strengthen your brand in the greater community.
E31 – An Image Transformation: Using Design and Strategy to Strengthen Your Brand in the Community
When a community refers to your campus as a “nursing home,” how do you change perceptions and forge a successful path forward? This was the challenge Oshkosh, Wis.-based Evergreen faced. Under the leadership of President/CEO Ken Arneson, community engagement became a priority. Developing partnerships, creating programming, and investing in the facilities to support those programs can enhance resident life while creating a deeper connection to the surrounding areas you serve. Learn how Evergreen changed perceptions and fostered a deeper sense of community to become “the” senior living option and a welcoming hub of activity for the city.
Join them on Tuesday, April 9th from 2:30 – 3:30 PM in Room 150G. Visit the EFA website for more information.